Today the talent shortage has given the freedom of job seekers to be more selective while searching for an employer. As A Result, the candidates now prefer to do extensive research about the employers beforehand. So, it is vital to build a strong employer brand to attract talented candidates.
As per data revealed by a study, around 69% of candidates take into consideration employer brand as an essential criterion before evaluating the job offer. So, when you consider improving your employer brand, you will ultimately reduce turnover and be able to generate organic appeal for your firm. All this even saves money spent on the hiring costs.
In persuasion, here we have curated some of the most essential tips to enhance your employer brand.
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5 tips to enhance your employer brand and get started
1. Assess the present brand strategy
Before enhancing your employer’s brand, assessing your current strategy is a good practice. You must be aware of strategies that are working and those not working in your organization’s favor. The most reliable and safe way to do this is by hiring industry experts such as Meritos to assess your present strategy. It
- Examining your HR reputation and operations
- Discovering areas needing strengthening.
- Encouraging critical feedback,
- providing opportunities for employees to express their opinions
- Understanding practices appreciated by employees
- asking new hires- what motivated them to join your company
2. Enhance your candidate’s overall experience
The recruitment times are very critical. At such times the overall experience had by even a single candidate greatly impacts your company’s brand in one or the other way. In addition, some like to share the interview experience with their friends, relatives, and family members despite how good or bad. So, if they come across even a single bad experience, it can affect your employer’s brand.
However, you can avoid such a situation from arising. All you need is to follow a few stringent steps throughout the hiring process, including:
- update candidates about application and interview status thoroughly
- Make the selection process clear beforehand to the candidates
- Keep the recruitment process short
- and keep candidates informed throughout the hiring process
After the successful hiring process, you must create a positive onboarding experience when the selected candidates join your company. It is very much needed to make them feel included.
3. Utilizing social media to enhance employer brand
Social media is undoubtedly a great platform for promoting employer brands. It is the right platform to showcase and advertise work culture and how good the workplace is.
Several candidates turn to social media accounts of the respective organization before walking in for interviews.
So, when you remain at the top of the game on social media platforms, it assists your company to remain on the top at every step.
Additionally, the recruitment costs here are greatly reduced as social media accounts are free. So, all you need is to select the right social media platform, attract the talent pool, and share valuable and unique content regularly.
4. Develop your organization’s culture
In the present scenario of low unemployment, develop your company culture to communicate your brand effectively and accurately in the market.
The attractive and appealing company culture encourages the talent pool to join in. some of the ways to develop company culture include:
- Prioritize teamwork
- engagement of employees
- learning opportunities
- employee happiness
- employee recognition
5. Get feedback from your present employees
Include your current employees in the entire process of building your company’s employer brand. Always remember that your employees are the ambassadors of your organization.
Several candidates turn to reviews by current employees to get much informed, trustable, and credible feedback about company culture.
So, you must encourage your current employees to share their experiences, reviews, and feedback to bolster your company’s online reputation.
Your employer’s brand is crucial to attracting and retaining the talent pool. It ultimately results in growth and success for any organization. When done accurately, a positive employer brand has the power to attract potential candidates and also provide a reason to the present employees to feel a connection with the company at a personal level.
However, the enhancement of the employer brand is a collaborative effort. It is well-accomplished from top to down. Moreover, a positive employer brand is the greatest and the most powerful weapon to keep you ahead of the competition.
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