Social Media

7 of the Best Social Media Ads (and How to Create Your Own)

Did you know that 4.48 billion people worldwide use social media? With so many potential customers scrolling through these platforms, it is no surprise why marketers put so much time and effort into social media campaigns.

Social media can help companies reach their target audiences, boost customer loyalty, and build brand awareness. Keep reading to learn about seven of the best social media ads and how you can learn from them to boost your marketing efforts.

1. Shot on iPhone by Apple

Thousands of iPhone users have shared their pictures on social media using #ShotOniPhone for a chance to be featured on a billboard. This social media marketing campaign shows what an Apple iPhone can do and involves the community to create user-generated content for its platforms.

Think about a unique product or service feature for your campaigns, and create a hashtag to encourage your audience to participate and create content for you.

2. Spotify Wrapped

Every year, Spotify gives users personalized statistics on their music consumption for that year. The company provides excellent graphics and videos and encourages users to share them on social media. Therefore, at the end of each year, Spotify receives a lot of user-generated advertising while simultaneously increasing customer loyalty and boosting brand awareness.

One of the main reasons this is such a successful campaign is the sharable graphics that the company provides. Creating materials for your customers to share using quality Instagram tools is a fantastic way to get users excited about talking about your brand.

3. Share Your Ears by Disney

Disney partnered with Make a Wish to encourage people to post pictures on social media using Mikey Mouse’s ears. For each post, Disney would donate $5. With this campaign, Disney was able to get a lot of user-generated content and raise money for a good cause.

Creating a campaign like this is an excellent way to support a charity and get users excited about generating content for your brand.

4. Like a Girl by Always

Always created a great campaign that flipped the negative narrative attached to the phrase “like a girl.” This campaign generated a lot of buzz on social media platforms, and women from all over the world shared anecdotes using the #LikeaGirl hashtag. This campaign is a fantastic example of the power of incorporating emotions in social media ads.

5. Starbucks’ Unicorn Frappucino

Starbucks created a unique limited-edition drink that supported the idea of sharing your food on social media. This campaign not only got a lot of user-generated content, but the limited edition aspect also drove a lot of traffic to Starbucks’ stores. This is an example of how launching a fun product that people can use as a prop can generate a lot of buzz on social media.

6. Casper’s Sleep Channel

Casper created a sleep playlist on Spotify, which they repurposed using IGTV and YouTube. This campaign provided users with something that they could use every day, which is why it became an incredibly successful campaign.

Think about how you can give your users something free and valuable that they can use daily. Not only will this increase loyalty, but it will make your audience think about your brand constantly.

7. IHOP’s IHOb Campaign

IHOP launched a very creative campaign where it used social media to announce a name change to IHOb. In the end, the brand admitted that they were not changing the name but that the “b” was their way of introducing burgers to the menu.

This is an excellent example of how you can use social media to do something bold to get people to talk about your brand.

Ready to Create the Best Social Media Ads?

Now that you’ve seen some of the best social media ads out there, it is time to create your own. When you start coming up with your own social media ad ideas, remember to think outside the box and involve your audience.

Are you looking for more social media marketing tips? Check out our blog!

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