Are you searching the internet for a handbook that explains SEO for beginners? If you answered yes to the previous question, then this specific quest comes to an end right now and right now.
Let me warn you though, it will be an extremely basic guide, SEO for Dummies, SEO from scratch that’s what I’m sharing over here, the stepping-stones and not the elevator. Beware that it’ll be an extremely basic guide, SEO for Dummies, SEO from scratch that’s what I’m sharing over here, the stepping-
Let’s get started.
Table of Contents
What exactly is meant by the term “search engine optimization” (SEO)?
According to Wikipedia, search engine optimization (SEO) refers to the technique of influencing the degree to which a website is visible online.
To put it another way, it’s the process of adjusting and optimizing your website in such a way that it ranks higher than other websites when a certain term is searched for.
Why Should You Care About SEO?
Why is it necessary for you to fine-tune your website in order to improve its visibility?
There are more than one billion websites on the internet today, and practically any potential term that you can think of has either a website dedicated to it or at the very least an article about it.
Because of this, anytime a user searches for a term, millions of results are returned to them.
And as you may have found out for yourself, consumers seldom proceed to Page 2 of Google since the first 10 results almost always satisfy the question. This is something that you may have experienced for yourself.
A well-known proverb that is applicable here is “the ideal location to conceal a dead corpse is on page 2 of Google since no one ever goes there.” No one ever looks at the second page of Google.
You need search engine optimization (SEO) so that your website will be in the top 10 results and you may dominate your competitors.
SEO Basics
Because I have said that this is an SEO tutorial for beginners, I will assume that you are aware that we will begin our discussion from the very beginning.
So, what are the fundamentals that form the foundation of your SEO game? The fundamental building blocks? Where do you even begin?
- Backlinks
- Content
- Social Signals
Even though there are over 199 SEO criteria that are taken into account, the majority of these other factors are either directly born from, or impacted by, these three fundamental factors.
As a result, these are the most fundamental active SEO components that you can change from your end and that have a big impact on how well your website ranks in search results.
Each of the aforementioned aspects is comprised of a sizeable number of sub-elements that we are going to investigate at this time.
Backlinks
When it comes to search engine optimization (SEO), backlinks have always been of the highest significance. Even while there have been talks about its significance decreasing over the course of time, it is still widely considered to be the single most crucial aspect in deciding your SEO.
The term “backlink” refers to any link that originates on another website and leads back to your own.
Because of this, when you click the link above, you will be moved from this website to a page on Wikipedia; thus, we have just provided Wikipedia with a backlink.
Why is it important?
Simply pointing our readers there indicates that we have faith in the information provided by Wikipedia, thus we do this. Therefore, Google recognizes it and takes it into consideration.
The greater the number of websites that connect to your website and the greater the number of websites that trust your website, the higher it will rank.
Internal Links
Another sort of backlink that is vital for your search engine optimization is an internal backlink. These are internal links that go to articles or pages on your own website rather than connections to other websites.
When you post a new article on one subject on your website, you should make an effort to connect to related articles on other relevant topics wherever possible.
The Anchor Texts
In order to go to the next part of the article, there is one more concept with which you need to become well-versed before moving on. This concept is known as “Anchor text.” The “text” is what gets clicked on in order to connect to your website.
It is strongly suggested that you make the Anchor text the same as the keyword for which you are trying to rank. If you want to rank for a term like “best shoes,” for example, you should focus on acquiring as many links as you can with the anchor text “best shoes.”
How to Create Backlinks for Your Website
You should now be familiar with the concept of backlinks. But how should one go about creating backlinks? It’s a precarious situation, and you need to proceed with extreme caution since Google considers careless backlink creation to be spam, which will result in a penalty for your website.
Because this is a tutorial on SEO for beginners, I’m going to confine myself to the most fundamental techniques of building backlinks rather than getting into more complex tactics like PBNs or Web2.0s so as not to confuse you. There are many different ways to develop backlinks.
Content
Technically speaking, the “text” that is on your website is referred to as the “content.” One example of a piece of content for our website is the article that you are now reading.
It is important because “content” is what Google looks at to figure out what your website is about and to decide where you rank. This “content” may make or break your rankings.
Social Signals
I’m going to wrap off my SEO for Dummies lesson by discussing social signals, which are the last fundamental component I’ll be covering.
Social signals serve the same purpose as backlinks, despite the fact that they are not links themselves.
Simply put, they are the number of times a website or a particular piece of information has been shared on social media networks such as Twitter and liked by users of such platforms.
Because Google views a piece of content to be more genuine and worthy of ranking higher than others when more people like it, share it, or disseminate it, this has an influence on your search engine optimization.
Closing Remarks
Let’s bring this SEO for Dummies guide to a close; I’ll admit that it didn’t cover a lot of complex material, but then again, that wasn’t the point; the point was to make it the easiest SEO guide ever.
It is important to keep in mind that Google does not have any published article or guide that details these ranking indicators. As a result, nothing is set in stone, and SEO is subject to practically constant change.
Although the elements that have been stated above have remained constant for more than 20 years, they are nevertheless included in this guide on SEO for beginners because of this.
The basic line is that you need to make your content better than the best. Everything from the layout to the theme to the actual content should scream excellence. As long as users like your material, search engines will as well.
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