A Guide to Running a Sports Fundraiser Through Your Business

Whether you’re trying to raise money for your business or for a charity, a sports fundraising event can be a great way to do it. While there are plenty of other kinds of events you can do, sporting challenges are a great way for individuals to up their fitness game and have some fun with their friends. You might want to put on a baseball match, soccer game, or a long run through your local park, but whatever you choose it’s sure to grab the attention of locals and is a great opportunity to increase brand awareness. If this style of fundraising event piques your interest as a business owner, here is a quick guide to help organize one effectively.


Unless you’re hosting this event on private land you or a friend of the business owns, you’ll need to first get the relevant permits to host an event in a public space. To do this, you’ll need to contact your local council and give them a detailed breakdown of the event so that they know what to expect. This will include a health and safety assessment, how your event might impact the local environment, and the benefits you think your event will have on the local community.

Catering and Refreshments

If people are engaging in physical activity, you must provide them with refreshments to make sure they can replenish themselves after the event. Not only do you need to think about those taking part in the event, but also spectators who have come to support friends, your business, and so on. This will also need to be factored into your event planning breakdown for the council, and you might want to hire local catering companies to bring food trucks to sell food at this event. If you are planning to serve alcohol, you’ll need to get a license for this as well.


Once you have secured the relevant permits and licenses that you will need for your event, you can start promoting it to the public. Social media is one of the most effective and easy ways to do this, but you should also think about reaching out to local newspapers to see if you can get a short piece written to help reach even more people. You’ll also need to arrange an online space where those who want to get involved can sign up and get all the relevant information they need about the day. You may also want to think about investing in some branded merchandise to give out to attendees on the day, such as custom dad hats with your company logo, t-shirts, and sweatshirts. If you are putting together a team for your sporting event, a branded uniform is a must. You could even live-stream part of your event on the day so that your brand followers can see what you have achieved. Most importantly, part of the planning should include how to thank supporters and donors for your fundraising program. Honoring them with high-quality custom plaques from Donor Signs would be the perfect way for you to recognize and show appreciation to your donors.

If you want to raise money for your business, or you want your company to show support for a charity that you’re passionate about, consider hosting a sports fundraiser to do this. Use these simple tips as a starting point when it comes to planning your event.

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