It is safe to assume that in today’s technological era, approximately 90% of people use Google to research a product or service before making a purchase online. Hence, if your company is not highlighted on Google’s first page for your services or products, you will lose potential customers to competitors that have a monopoly on that business. This is exactly why is it important to know about SEO.
We can assist your business to improve your SEO ranking and appear where customers search for their products or services online.
Our Perth SEO expert will empower you in optimising your online business so that it can be among the first finds of your Google search. This will significantly boost the amount of exposure your company receives.
This Technical SEO handbook will help you guarantee that the condition of your website is in top shape. It will help you fix the prospects of the Search Engine matrix, making the site indisputable and rewarded in search outcomes.
Table of Contents
Technical SEO Checklist
Use Secure Sockets Layer: SSL is a Technical Process that establishes authentication between an internet server and an internet website. Google proposed that ‘HTTPS ‘ should be implemented everywhere making sure, secure HTTPS websites to be given preference in organic searches over other options.
Verify that your site is Mobile-Friendly: According to Google, having a mobile-friendly website is a major factor for your ranking. An adaptive site is far more significant than ever now with the approach of Google’s new, ‘Mobile First’ indexing.
Hence, make sure the site is fully responsive and that you get the best experience possible on your Desktop, Mobile and Tab.
Speed your site up:Page speed is a significant ranking factor for search engines. Web pages that stream swiftly are always favoured.
There Are Several Ways To Make Sure Your Page Is Fast:
1) Using quick hosting services.
2) Using a DNS provider that is quick.
3) Limit the use of extensions and add-ons.
4) Use the same Cascading Style Stylesheet.
5) Decrease the size of your image files.
6) Use tools like GZIP and make your web pages as compact as possible.
7) Delete any unwarranted spaces, line spacing, or deformation in your JavaScript, CSS, or HTML.
Address Identical Content Issues:Users can be misled by duplicate content. It could be used to trick rankings or drive traffic as well. Hence, search engines loathe it. Sites like Bing and Google, both demand that website owners address any issues with duplicate content.
Fixing plagiarised content is one of the Technical SEO factors that should be included in your strategy. By stopping your CMS from publishing numerous versions of a webpage, you can avoid identical content issues.
Make XML Sitemap:It is a Meta description that aids search engines in exploring and comprehending your website. It is a roadmap that also includes essential information about each of your site’s pages, such as:
- When was a page last updated;
- What level of importance it has on your website;
- The frequency with which it is updated
Switch On AMP:
Backed by Google; AMP is a project that accelerates the transmission of data on mobile devices by using a special code termed AMP HTML. AMP is an abbreviation for “Accelerated Mobile Pages.” It is feasible to construct simple mobile web pages that load almost instantly with AMP.
Organise Your Website.
Organised data markup is a set of instructions that you can use to aid search engines in understanding your website’s content.
This knowledge can help improve your SERPS scores. It can also help improve your web pages more effectively and deliver more relevant results.
Tools And Search Consoles To Start With:
Bing Webmaster Tools and Google Search Console are free Microsoft and Google tools that allow you to enrol your website with their corresponding browsers for lookups.
Send your webpage Sitemaps to both Tools when it’s due to launch so it can explore it and start showing results from it in SERPs.
These Services Also Allow You To Track The Overall Effectiveness Of Your Website From The Point Of View Of SERPS:
- Putting your site’s mobile usability to the test
- Gaining access to search analytics
- Checking your site’s disavowing spammy links, backlinks, and much more.
Resources For Technical SEO Tips
If you want to learn more about technical seo, check out the following resources:
- Google’s SEO Starter Guide
- Simple ways to increase the visibility of your website
- Moz’s articles on technical SEO
- Ecommerce SEO Guide
- BigCommerce SEO (2018)
These Technical SEO Tips by a specialist Sydney SEO Agency will confirm your website meets the requirements of a modern search engine and boost its organic rankings.
