Search Engine Optimization is not all about writing content. There are many other aspects that can make the difference between the failure and success of your campaign. Technical SEO is one of them. Even though there are many plugins that can help you deal with complex code, understanding the language of websites is still a great skill to develop. But why?
In this article, experts from an Alpha Efficiency will help us investigate the unbreakable bond between coding and SEO.
1. Improved Page Speed
Improving Page Speed is crucial for search engine optimization. If your pages don’t load within 3 seconds, many users will lose their patience and go back to the SERP. Your bounce rates will rise, and Google Algorithms will recognize that people don’t find your website satisfactory.
When you understand coding, you can quickly detect a problem causing poor loading times. It enables you to fearlessly adjust HTML and CSS files, optimize media, etc. You will be able to remove unnecessary elements to maximize Page Speed.
2. Easier Indexing
Having your website indexed by search engines like Google is a vital part of getting visitors to your site. But for this to be possible, you must make your website easy to understand by crawlers. If you do not use HTML elements correctly, search engines may not be able to crawl your website properly. Knowing how to tweak metadata and structure your website will help you get your website indexed faster.
3. Mobile Optimization
When it comes to ranking and indexing, Google gives the advantage to websites that are well-optimized for mobile devices. That is why perfecting a mobile version of your website should be high on your list of priorities. However, creating a great user experience on every screen size might not be easy if you do not know what details require close attention.
4. Detect Hidden Problems
Sometimes there are mistakes in code that even code analysis tools can not detect. If you can not notice them on visual inspection, you will not be able to identify why your SEO is not going as planned until you hire someone who knows how to inspect HTML code.
5. Understanding .htaccess Puts You In Power
If you know how to utilize the power of the .htaccess file you will gain much more control over your website. You won’t have to rely on plugins for every SEO task that needs to be completed. Here are just a few ways it can help you:
- Redirect pages
- Prevent hotlinking
- Prevent bad bots from copying your content
6. HTML and SEO
HTML elements are vital for every web page. Understanding how HTML works will help you structure your website better and avoid mistakes that could degrade your SEO performance. For example, if you put the wrong elements in the <head> section, your website will be hard for crawlers to understand. By learning HTML standards, you will be able to spot problems quickly. It will save you a lot of time and money you’d have to pay someone else to detect those issues. A stable website infrastructure is vital for SEO.
7. Advantage Over Competition
In highly competitive industries it is hard to beat the competition in SEO terms. Top-ranked websites usually use the same platforms and SEO plugins, and they write content in a similar way. But when you know how to code, you can gain an advantage over your competitors by improving your website and making it more user-friendly. Even a small improvement can help you rank better than other websites, so use every tool at your disposal.
As many plugins are available, you can get good results when optimizing your website even if you don’t know anything about coding. However, that does not change the fact that there is an unbreakable bond between coding and SEO. By understanding it, you will increase the chances for your pages to rank as high as possible. In addition, it will enable you to easily communicate with clients or other members of your team.
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