Why Do We Need Responsive Web Design?

In this evolving era of digitalization, responsive web design is imperative for every website. The website’s responsiveness is as necessary as other elements like fast speed, interactive design, and powerful functionalities to win over the audience. If you aren’t a designer, this term might be new for you, leaving you wondering what it means. So it’s highly recommended to hire a professional web design company such as Atlanta Web Design Company to help with everything and anything you need.

You are also probably indecisive about whether the businesses are implementing responsive design in their website or not, especially if you are new to this concept. Having responsive design can help solve many problems of your website. Additionally, it makes your website SEO and mobile-friendly, enhances its browser compatibility on devices, and keeps the customers engrossed for more time on the site. Moreover, it improves the website rankings in the Google search engines.

If you want to speak to an expert, you can reach out to the professionals at the marketing blitz. It is the best web design company in Brampton. Before delving into why a responsive website is vital, let’s begin with what a responsive design truly means.

What do you mean by a responsive website design?

Here is a quick explanation of a responsive design, why it is necessary, and how it works. Typically, a responsive website design has a fluid and flexible layout, enabling it to accommodate various screen sizes. The prime working of a responsive website design is to respond and resize itself depending on the device used to view it.

The device could be a desktop monitor, laptop, smartphone, or tablet. The premier goal of the responsive website design comprises avoiding unuseful resizing, zooming, and scrolling. This problem often occurs with sites that have not been optimized for different device sizes. Now, instead of developing multiple websites in different sizes, the designers can design one website that will be device compatible.

What are the benefits of having a responsive website design?

Since we live in a multi-screen society, your website must be viewable across many devices. Since 2015, the website’s mobile-friendliness has become a vital ranking factor in Google’s search engine algorithm. This evidence manifests that a responsive website has many benefits to offer. From positively impacting your SEO and sale conversion rate to enhancing flawless user experience, numerous ways it can contribute to your website growth and ranking.

In the article, you’ll get acquainted with the benefits of choosing responsive website design.

Makes the site SEO-friendly:

The foremost benefit of having a responsive website design is enhanced search engine rankings. Google considers the website’s responsiveness as one of the determiners of its rank in the SERPs. Simplifying, Google will place the website lower in the search engine results if it isn’t responsive.

Enhanced user experience:

A responsive website significantly impacts the customer’s positive experience, irrespective of which device they use. When visitors find your website easily accessible and able to find the menus and buttons, they spend more time on the website. However, if they find it hard to navigate the menus and other elements, they will leave the website instantly.

Boost the website traffic:

According to the statistics, the percentage of customer traffic using mobile devices is relatively higher than those using laptops or desktops. It shows how imperative it is to have a responsive website design to surpass the traffic. You will notice an increase in the traffic rate and the spending time of the visitors on your website once you have implemented the responsive design.

Improve website’s loading speed:

According to the traffic facts, people use to abandon those websites which take more time to open. Fortunately, the website having a responsive design tends to load faster than those that aren’t. Since the website is designed with responsive images and fluid grids, it facilitates the faster loading of web pages, resulting in a positive impact on the website visitor’s duration.

Higher conversion rates:

Researches indicate that the conversion rate of an average smartphone is about 64 percent more than the desktop. Hence, designing a responsive website with an enhanced user experience helps increase the high sale conversion rate. When the visitors spend more time on your website, they start building up trust, resulting in better conversion rates.

Simple and feasible website analytics:

When it comes to making improvements to the website, you need to analyze how your users interact with your website. A website with different versions acquires double work to perform, such as the developer will need multiple conversion funnels, paths, and redirects to know crucial website analytics. On the contrary, if the website is responsive, you won’t need to collect data from multiple stores to determine the performance of your website and content.

Fast the website development:

Designing one responsive website consumes less time than making a standard desktop website. Previously, it was often for the designers to design a separate mobile version of the website whenever they detected the use of a smaller screen size. However, since the responsive design has gained recognition, the cost of the website automatically decreased. Furthermore, while looking for a responsive web design, hire only experienced and knowledgeable professionals for website design in Brampton. Inexperienced designers can also lead to the high cost of the website design.

Easy to maintain:

Separate mobile and desktop website requires additional testing and support. The development team has to evaluate their time and resources while handling the two different versions of the website. However, it will get easy for the developer to focus on the website maintenance and manage it effectively when you have a responsive website.

Lower the bounce rate:

The bounce rate determines how many visitors navigate away from the website after seeing only a single page. Ultimately, your website visitors will have no trouble spending a longer time on your site if your website provides an improved user experience.

Final Thoughts

Mostly,  people use their mobile devices to access the internet instead of desktops or laptops. Thus, it is worth ensuring that your website looks interactive and work flawlessly on tablets and smartphone. If your website design is not responsive yet, it’s peak time for you to redesign your website to a more responsive one. Implementing a responsive design will not only help you manage your website effectively but will substantially improve your website’s SEO, sale conversion rate, and user engagement.

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