Simplify your fundraising ideas
There are times when throwing as much spaghetti as you can against the wall is not a bad idea. Not actually, but figuratively. In a lot of ways, school fundraising is a classic example.
If you give people more options, it stands to reason that you’ll have more potential buyers. This makes intuitive sense. Most schools hang their hat on it. That’s a major reason so many groups always seem to sell the same holiday shopper every year.
So the mentality is, “if you throw enough up against the wall, some of it’s bound to stick”. It’s considered the “safe” bet because you hope to appeal to more people.
Can the opposite also be true? What are the advantages of selling only a single type of product? Some feel that if you do that you may risk having people saying something that all sales people hate. It’s the kiss of death. “Do you have anything else?”
But some are growing tired of the same mega shopper that always seems to faithfully appear once a year. Cookie dough is a popular option but can schools raise as much money selling it alone?
If you’re going to consider switching, don’t make the move to just any cookie dough. Here are 3 reasons you can make as much, if not more, selling Otis Spunkmeyer cookie dough:
- Name Brand Recognition
There can be power in a name. When people know and respect the brand you’re selling they’re more apt to buy it. And better yet, tell their friends. According to Small Business – Chron.com, people buy brand names for a variety of reasons including previous experience and what other people feel about the brand.
- Otis Spunkmeyer is Like Chocolate
Everyone loves chocolate. This is why it sells like water. Cookie dough works the same way, and even more so today. As a result of the pandemic, more people are staying home. Baking is thus emerging as a huge new trend. This is one reason many forecast the cookie dough market to hit record sales.
A March 2020 report showed that cookie dough sales grew by over 500% compared to the same period in 2019. This shows that even though cookie dough has been around for years, people don’t seem to be growing tired of it.
And if you talk to those experienced school fundraising coordinators who’ve sold cookie dough, Otis Spunkmeyer® is at the top of their list.
- Sell it Before the Holidays
What normally happens around the holidays? Lots of parties and family gatherings which means lots of food and plenty of desserts. Take advantage of this opportunity by offering your community delicious Otis Spunkmeyer cookie dough.
It’s a great idea to market your campaign as the “Holiday Cookie Dough Sale”. But be sure to schedule your fundraiser early enough so you have plenty of time to sell and get your order delivered in time.
Before planning your next sale consider these school fundraiser tips & suggestions.