Running a dental practice takes more than great dental skills. You already know how to treat patients and deliver great dental results.
What happens when your schedule starts to slow down, even though your work hasn’t changed? With over 190,000 licensed general dentists and nearly 11,000 orthodontic specialists in the U.S. alone, standing out online isn’t getting any easier.
New dental patients typically find your clinic through a Google search or social media. To succeed, your clinic needs to stand out from your competitors on all these platforms.
By a wide margin, the number one way people find their next dentist is through Google search.
To attract new patients to your website, you need great dental content optimized for search engines such as Google and tools like ChatGPT for SEO. This means you must have great content for your website so the Google algorithm loves it.
The same content must be easy to read and persuasive enough to convince the casual human reader to choose your dental practice over the one they clicked on just one moment before yours.
Making your website content rank first on Google requires real experts. Schedule a FREE meeting with Best Results Dental Marketing, the best-in-class dental SEO company we know, and they will connect you with the exact dental search engine optimization experts you need.
The magic happens when they create amazing content customized for your website. This content brings your dental visions to life, gets Google to love it, and makes readers feel they like you, trust you, and connect with you through your words.
Best Results Dental Marketing is the world’s smartest and most effective dental marketing company. Its state-of-the-art AI marketing systems, backed by the USA’s top team of experienced professionals, will attract the highest-margin new patients, putting them far above other dental marketing companies.
For your dental practice to succeed, your website must appear in the Google Map pack. You cannot pay to be featured in the Google Map pack; the only way to win is to have great search engine optimization (SEO) that ranks.
Your website needs to be optimized for local searches with a good SEO strategy, and the best content is crucial.
For your practice to succeed, your website must appear in the Google Map pack. You need to learn that when someone does a Google search for a dentist or a dental service such as Invisalign or ” dentist near me,” Google will only display three (3) dentists in the Google Map pack.
Over 80% of all new dental patients make their final buying decisions from the dentists displayed in the Google Map pack. If your practice is not displayed there, you lose the sale, and your competition gets all the new patients. Before you knew they were even searching.
Best Results Dental Marketing will meet with you for FREE to demonstrate and explain the best strategy to skyrocket “your” sales.
These days, patients make their buying decisions on Google search long before they walk through your door. They search, compare, and form opinions based on what they see online. If you’re not showing up in the right place, the right way, or at the right time, you lose, and they choose someone else as their new dentist.
Focus on What Matters to Your Patients
Most potential patients aren’t focused on your credentials. They consider your specialties, such as Invisalign and dental implants, as well as comfort, cost, and convenience.
They want to feel like they’re in friendly, good hands without being overwhelmed. If your marketing doesn’t speak to that, it won’t connect. Your marketing needs to show that you understand and empathize with what they need and that they can trust you.
Dental offices that clearly explain the benefits of the dental services they offer get the best results. When they also offer flexible financing options, they tend to attract more Invisalign patients. The best dental marketing companies know how to position these services in a way that feels natural, not like a sales pitch.
They help tell your story in a way that builds trust, which in turn encourages people to schedule that critical first appointment.
Make It Easy for Patients To Find You Online
When someone needs a dentist, they often start by searching on Google. About 83% of people rely on Google to read online reviews, and more than half are likely to click on a paid ad.
With over 5 trillion searches happening yearly, your clinic’s online visibility is crucial. You need to be visible where it counts, and that’s where effective marketing strategies come into play.
Local SEO is the most powerful tool for attracting patients who are looking for a dentist. You can significantly increase your clinic’s visibility by setting up and optimizing your Google Business Profile, adding your services, uploading high-quality photos, and keeping your office information up to date.
Encouraging positive reviews from satisfied patients can further enhance your online presence. These seemingly small steps can make a big difference for your local clinic, empowering you to take control of your online visibility.
Make sure your dental website design does its job, too. A well-designed website attracts new patients and provides a positive user experience, encouraging them to stay and explore your services.
Each service should have its own page. Use straightforward language and be specific. If the technical SEO side isn’t your thing, the best dental SEO teams are critical. You don’t have to figure it out alone, but it needs to be done.
Use Social Media To Stay Visible
The second most important way for new patients to find you is on social media platforms like Facebook, Instagram, TikTok, and Pinterest. Being visible on these platforms helps you attract new patients and stay connected with your existing ones, enhancing your clinic’s online reputation and engagement. By actively using social media, you can create a sense of community and connection with your patients.
We recommend hiring the best dental social media marketing company we’ve ever seen: Best Results Dental Marketing.
Their team of true social media experts, with extensive knowledge and experience, will promote your practice and help new patients choose you as their preferred dentist.
Social media is a powerful tool that can profoundly influence how patients perceive you and your dental clinic. A simple post about a new service, a staff spotlight, a birthday, or just a smile transformation can go further than you think in shaping a positive perception.
By leveraging social media, you can actively influence how potential and existing patients view your clinic, making them feel more connected and engaged.
Dental patients like to see the people behind the clinic. Share what goes on during the day, a quick video tour, a short clip answering a common question, or even a post showing your dental team celebrating a birthday. It adds a personal touch and reminds people that real people are behind the brand.
Best Results Dental Marketing will do all the strategic posting and ads. You and your team can create local posts. Posting a few times a week is enough. Just be consistent and stay true to yourself. Over time, people will feel like they already know your clinic before they’ve even walked in.
Make It Easier To Say Yes to Big Cases
High-value treatments like Invisalign or dental implants are often the hardest for patients to commit to. They want to understand what they’re getting, how long it’ll take, and what results they can expect.
Break it down into simple steps, show before-and-after photos, walk them through the process, and use clear, non-technical language. Remember, your job is to help them feel confident about their decision and overcome the dental anxiety that holds people back from going to the dentist.
Don’t forget to offer and explain easy, affordable financing. For many patients, that’s the one thing holding them back. Offer payment options and make them easy to understand. Potential clients are much more likely to move forward when they feel it’s affordable.
Final Thoughts
If your clinic isn’t busy, isn’t expanding, and isn’t growing, it’s worth looking at how you present yourself online. In 2025, great dental care isn’t enough; you must also be seen, understood, and chosen.