When you have plans on seeking eCommerce development to start your new online business, you must care about creating a strong presence for it. As there are a plethora of eCommerce stores out there competing to be the best, how do you plan on making your store stand out in the crowd?
Well, it isn’t rocket science! All you have to do is pay attention to the crucial development essentials for building your site. And beyond that, you must implement the right marketing efforts, to surpass your competition and be on the top of the search engine results pages (SERPS).
In this article, you will get a clear insight into how you can build a strong online presence by considering the right eCommerce development and marketing tips. So, read along till the end, and your brand won’t be left behind in terms of online presence anymore.
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How Can eCommerce Businesses Scale Their Online Presence?
Here are some of the tips that you must take note of for making your eCommerce business be more visible to the target audience:
1. Choose the Right Platform
The first and most important eCommerce developmentnecessity is choosing the ideal platform. There are a plethora of platforms, such as Magento, WooCommerce, BigCommerce, Shopify, Shopware, and many more, that claim to offer you the best of eCommerce features and functionalities.
But what you have to do is tailor your requirements and assess which platform meets them on priority. If needed, take the help of an eCommerce developer who is proficient in handling projects across all these platforms. Take their suggestion on which platform would suit your requirements the most.
The right platform doesn’t just ensure the use of great features and functionalities but also makes the site responsive to reduce the loading time. Thus, the faster the website loads, the more enticing your store will be for the potential customers to count on it.
2. Craft a User-Friendly Interface
Building your online presence also demands you to have a good and responsive UI. It is because, irrespective of what your marketing efforts are, if your UI isn’t appealing enough or doesn’t support easy navigation, search engine crawlers won’t index your site on the top results and will give your competitors that privilege.
Your vision of creating a strong online presence should be directed towards creating a magnificent UI as well. The idea should be to lead the customers to an easy purchasing process. Moreover, you must also look after a better user experience quotient of the store as well. And that can be done by enabling easy navigation with prominent search features and easy-to-recognize product categories.
3. Ensure Mobile Responsiveness
Not just you, but even search engines know that most of the online shopping purchases are done through smartphones or tablets. Therefore, you must ask your eCommerce developer to implement mobile responsiveness for your store on priority. Most of the trending eCommerce platforms have built-in mobile optimization features, but do have your developers still look at it.
Your online store should be mobile-friendly with a responsive design. This means that your site will be easy to adapt itself as per the varying screen sizes, enabling better user accessibility. This way, Google and other search engine crawlers will find your site more relevant for the searchers.
4. Ensure Trust & Security
The next big thing that contributes to building or degrading an online presence is safeguarding the client information and fostering confidence among people for your brand store. For that, you must implement strong security attributes such as SSL certificates and integrate secure payment methods.
Search engines do look out for these parameters to decide if the site is reliable and trustworthy or not. Give your customers an assurance of attaining a secure purchase experience by displaying some trust badges, secured-transaction icons, and client testimonials.
This way, your online visibility will be scaled immensely! It is because search engines care to rank the stores that establish an authoritative impression with utmost security measures.
5. Add High-End Product Images and Descriptions
One of the major eCommerce developmentattributes for building a strong online presence is adding high-end product images and descriptions. To attract customers or encourage conversions, you must add high-quality images added onto the site alongside SEO-rich descriptions.
Ask your developers to implement zoom-in & zoom-out features to your product pages, enabling customers to easily go through your products. Add high-resolution images of products from all angles, to ensure your customers get a satisfactory view to decide on making the purchase.
Such small tweaks and implementations from the development team for the product pages and the SEO-rich content implementation by the marketing team are a collective effort to help you scale your store’s online presence.
6. Simplify the Checkout Process
Cart abandonment and bounce rate can also lead to the deterioration of your online visibility. And one of the major reasons that forces customers to abandon their carts or bounce off your site is the complex checkout process.
Your eCommerce development team should take responsibility for simplifying the checkout process, irrespective of what platform you are on. For instance, you can ask your developers to implement client convenience features such as guest checkout, auto-fill information feature and diverse payment options.
This way, it will be easier for customers to complete their purchase, which will give you good sales, higher revenue, and a better position in the market.
Parting Words
The most important thing you must consider while creating an online store with high visibility is hiring the right eCommerce development services! The experts in this field can help you understand what features are important and what isn’t in a dedicated eCommerce platform. Depending on your business requirements, they shall curate the best version of your online store.
The ultimate goal of your eCommerce business is to make your store visible to the target audience. And, with the right experience of professional developers and your consistent observation, it will be easier for you to attain. In this competitive industry, if you want your store to reach a point of success, your audience must be able to see and find you.
Thus, do keep in mind these eCommerce development essentials, and get your team working on them!
