Selling on a giant shopping site like Amazon can be good for your business and more and more companies are competing with one another to ensure that their products get noticed by customers above all the rest. There are plenty of different factors that can have an impact on your overall Amazon listing, and without a clear knowledge of each one of these, it is bound to be much harder to be able to list your product with the confidence that you are getting plenty of eyes on it, as well as the potential to sell in vast quantities.
The first fact to take into account is that more people are searching for products through Amazon than Google, which means that it is acting as a search engine for products. Bearing all of this in mind, the following blog post is about some of the main factors that can impact your Amazon listing, so you can bear them in mind and potentially adjust them accordingly.
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Price Point
The first and most obvious way that people are filtering out their Amazon products is by price. Many companies are taking this into account and listing their products with a very low price point, but they are then upping their fees in terms of the posting and packaging and so on. Ultimately, it is always going to be worth having a browse through the similar products that are out there on Amazon and working out whether your current pricing strategy is correct or whether it is falling short of what you would otherwise want from it. Checking out agencies that specialize in Amazon sales such as https://nuancedmedia.com/ can also help in a big way here.
Availability
Amazon is not going to push products to the top of the pile if the product is simply not going to be readily available to their customers. For this reason, you need to have a clear view of the number of products that you have in at all times, and you should also ensure that they are readily available. This can also be impacted by seasonality and sales. Ultimately, it is certainly going to be worth keeping a close eye on your stock levels and how things are selling, then making adjustments accordingly throughout the year.
Selection
Amazon tends to favor the products that have a wide selection available and the companies that are offering different variations can end up benefitting accordingly. Therefore, it is certainly going to be worth thinking about whether you can expand on what you are currently offering.
Sales
It tends to be the case that companies which are holding more sales throughout the course of the year are likely to spring up as being more relevant to shoppers and their rankings can increase accordingly.
There you have just a few of the major factors that can have a significant impact on how you are ranking on Amazon, so make sure to take them all into account.
