How To Increase Business Profitability In 2022

After the last two and a half years, ever since the outbreak of the worldwide coronavirus pandemic, the world of business has been disrupted and derailed time and time again.

If you are fortunate enough to have weathered the proverbial storm, assuming of course that the worst of it has now passed, then you are to be commended on your business acumen and should be thankful and grateful that your business is still solvent and, even better, profitable.

However, every successful business owner knows and appreciates the optimum importance of not only monitoring the profitability of their business, but also of always searching for efficient means to increase their profit every year.

With this in mind, continue reading to discover some effective ways to increase the profitability of your business for 2022 and beyond.

Encourage Effective Employee Contributions

The importance of effective communication with members of your workforce or, if you are the manager of a larger more corporate company, your department heads, is necessary for a number of different reasons, not least because their contributions are not just advisable, but usually necessary.

Involve your employees in your plans and thinking regarding increasing profitability and make sure you ask for their own project plans and ideas on how this can be achieved.

Create A Cost Accounting System

Budgeting is one of the fundamental ways to control how much money your company spends and would ideally benefit from spending, in each department of your business.

Develop a cost accounting system, whereby you discover exactly how much money, to the penny, it costs to provide your product or service, from manufacturing to distribution to the consumer.

Outsource Your Inspections

From OSHA to conveyance system inspections, there is a myriad of various legal requirements regarding the proper assessment and subsequent changes surrounding almost every element of your business model.

Outsourcing your building’s conveyance system inspections is one of the best decisions you can make when you are actively looking for ways to increase the profitability of your business. There is a wide plethora of advantages in doing so, one of the primary benefits being that having renowned and reputable third-party certified in spectors handle all such responsibilities, your equipment is far less likely to malfunction and cost you substantial amounts of money while you attempt to organize repairs.

Develop A Strong Social Media Presence

The power of social media in terms of increasing sales and website footfall is truly unparalleled, even more so during the worldwide coronavirus pandemic, where more and more people started to shop online over physically leaving their homes and shopping on the high street.

Logically, therefore, it makes sense to develop a strong social media presence and to strengthen your brand identity on the internet as much as possible.

Invest In Additional Employee Training

For many job roles within your business model, it would be logical to assume that every single member of your workforce possesses the mandatory knowledge and certification, as well as course and training experience to carry out their role safely and legally.

However, a manager who invests in additional training courses is essentially investing in their employees themselves and as a result, your workforce will collectively feel more valued and appreciated which is guaranteed to boost both levels of efficiency and productivity.

Launch A CEO Newsletter

Along the same proverbial veins as above, another fantastic way to engage and motivate your employees whilst, crucially, assuring them they are important to the success of the company as a whole, is to develop a monthly CEO newsletter.

There are numerous benefits to launching a monthly company newsletter, including the drastic improvement in workplace communication and the building and cultivating of stronger relationships between both colleagues and departments.

Focus On Areas in Direct Contact with Customers

Focusing on the specific areas within your business model that involve directly communicating and dealing with new and potential customers alike is a fantastic and relatively simple way of improving the chances of greater profits in the future.

Employees working in these areas of your company are directly accountable for the volume of new customers signing up to your business every month and it would be prudent to put forward incentive schemes and more involved management strategies to ensure they are all giving it their proverbial ‘all’.

Spend Time in Every Department


Obviously, and entirely understandably, as the manager of a business it can often feel as if you are constantly fighting fires over being proactive in terms of making real and positive differences to the direction in which the company is headed.

However, when time allows and your working schedule permits, an exceedingly beneficial item to add to your diary would be spending time in each and every department, learning exactly what they do, talking to employees and finding out more about how they think their role could be improved or streamlined.

In still Professionalism

The atmosphere of your business, both metaphorically and inside the actual building itself, is of supreme importance to the success and longevity of the company.

From the front desk, the housekeepers, the front of house team, the internet sales division to the management team themselves, a professional, productive and wholly efficient ethos is absolutely crucial if you are truly committed to driving sales and increasing profitability.

Implement Flexible Working

Flexible working and remote working are two of the biggest business trends to emerge from the disruption of the pandemic and have resulted in many businesses across the myriad of industries reporting higher levels of gross profit as a result.

One of the most important and beneficial advantages to the implementation of a flexible working schedule is the vastly improved levels of employee retention you will undoubtedly experience.

Other key benefits to promoting remote working and a flexible working schedule, where feasible, include becoming more attractive to potential employees, a reduction in office overheads and general workplace costs and, perhaps more prudently when discussing increasing profitability, the extended opening hours you would then be able to provide.

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