As more and more people turn to the internet to promote themselves and their businesses, it can feel like nearly every market is becoming oversaturated. These days, if you want to get yourself noticed online, you need to be more creative. While websites, blogs, and social media are still excellent platforms, there are ways to use them, as well as new places to try, that may help you to get your name or brand noticed more easily.
Create a Page on Wikipedia
No matter what profession you’re in, creating a Wikipedia page is an excellent way to get your name out there in an authoritative manner. Creating a Wikipedia for CEOs, artists, or brands is an excellent way to provide a brief overview of the person or company, the history behind the brand, notable moments, and what to expect in the upcoming years. Because Wikipedia requires sources and footnotes, it’s an excellent way to paint yourself or your company as a true professional while also linking to some of your other profiles in the footnotes.
Get Involved in Your Local Community
Building your brand often starts at home, so look within your local community to see how you can get people to notice you or your company. If your town still has a local paper, consider taking out an ad in it. Does your community hold festivals or other town events? If so, see if there is a way that you can contribute to a fundraiser or sponsor door prizes for one of the events. It’s also a good idea to join any local business affiliations, such as a business alliance or your Chamber of Commerce. The more professional and involved you are in your community, the more likely you are to be noticed, especially if you include your internet information on business cards or any prizes you provide.
Join Online Organizations Geared Toward Your Business
Every business benefits from having a Google Business page, a Facebook, and an Instagram these days, but what about other types of social media? Are you the CEO of a finance company? Twitter and LinkedIn are excellent places to share your ideas, network with others, and get people to notice you. Perhaps you’re a makeup artist. Short tutorials are a great option for TikTok, one of the most popular social media apps available today. Crafters, jewelers, and clothing shops would benefit from joining Pinterest and creating inspiration boards that help to get their brands noticed. You can even join YouTube channels, Facebook groups, or message boards that center on your specific brand’s niche.
Add More Pages To Your Website
Chances are you already know that you need a website and probably already have one set up, but is it doing its best work for you? Many people, especially those new to running their own businesses, have bare-bones websites that include the main page, a services page, and a contact page. To truly get noticed, you need to climb Google’s search engine results pages, which requires more than the minimum. On your services page, consider linking out further to include sub-service pages that go into more detail about what you provide. Create an about page that includes information about the history of your company. Create an events page that details sales or places where people can see you out and about in the community. The more you add (and the better your keywords are), the more likely you are to make it to the top of the search results.
Get Involved With Your Online Community
Nobody notices a person who never interacts with them. It isn’t enough to have a strong website and social media profiles if you aren’t using them proactively. Include images on your pages and on your social media accounts to gain interest. Ask questions to get your followers talking on your social media profiles, and beyond that, respond to them. Of course, it should go without saying that it’s also important to answer any emails or phone inquiries you receive about your company.
Getting noticed on the internet often takes time, but it will be a much smoother process if you take the time to engage with your potential client base, get to know the local community, and research unique places on the internet that will like your products or services.
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