Instagram has gone from a fun little photo-sharing app to a full-blown social media platform. With 500 million daily active users and over 1 billion monthly active users, Instagram is one of the most popular social networks out there. And if you’re thinking, “Wait, I thought Instagram was just for millennials?”, think again. The network appeals to an incredibly wide demographic–today, more than half of Instagram users are between the ages of 30 and 49.Instagram has become one of the most powerful social media platforms for businesses. With over 500 million users and more than 95 million photos and videos shared each day, there are many ways to reach your target audience if you use Instagram wisely.
But how do you create an Instagram account that appeals to your audience? And how do you manage it so you can grow your business? Read on to learn some tips to create and manage your Instagram account.
Create an Instagram Business Account
If you have a personal Instagram account, you’ll need to create a new account for your business or moreover consider Instagram advertising services with First Page. This is important because a business account provides access to analytics and other key features that allow you to monitor performance and track growth.
Optimize Your Bio
Your bio is the first thing people see when they visit your account, so make sure it’s relevant and stands out from others in your industry.
- Choose the best profile picture. Your profile picture is the first thing people see when they land on your profile, so make sure it gets their attention.
- Write an engaging bio. Think about who you are as a brand and what you want to communicate to your followers — then put it in a way that’s fun and interesting.
- Create a consistent theme for your photos. Find the one thing you do best, the one thing that makes your brand unique, and stick with it. This doesn’t mean every photo has to be exactly the same, but there should be something about it that catches your eye and makes you think “this is from [your brand].”
- Use relevant hashtags to grow your following. Research hashtags that are frequently used by people interested in your product or service, then include them in all of your posts. Take advantage of trending hashtags when they’re relevant; this is an easy way to get likes, comments and exposure for your brand.
Use keywords that help people find you easily and keep it short, concise, and easy to read. Make sure it’s clear what your business does so people understand why they should follow you.
Create a plan
If you want to grow an audience on Instagram, you need to create a plan for your account. Before you create an account, make sure that you have clearly defined goals for your brand or business. For example, you might want to improve the visibility of your products or increase the number of leads generated from social media platforms. You should also consider who your target audience is and how frequently you will post on the platform. This will help you create an effective strategy for growing your account.
The first thing you need to keep in mind when using Instagram for your business is that it’s not just about uploading images when you have time or when inspiration strikes. The key to success is consistency of posting. Don’t just post once a day or once a week and then disappear off the face of the planet. Maintain a consistent level of posts and try to post at least once a day if possible. Keep your followers engaged by having regular content coming through their news feed and they will start to look forward to what you have put up next.
Create a Consistent Visual Style
Aesthetics are everything on Instagram, so you want each and every one of your posts to have a consistent visual style. To do this, pick a filter or two that you like and use them for all of your photos (or get really precise with editing software like Adobe Photoshop or Lightroom).
Be Sure to Tag People, Places, and Brands
Tag the people in your photos using the @ function. If you’re at a restaurant or hotel that you love, tag it, too. And if you’re wearing something from a specific designer or brand, tag them as well. The more people and brands you tag, the more likely they are to share your content, which can lead to more exposure for your Instagram account.
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