It can take five impressions before shoppers begin remembering your brand. Meanwhile, it only takes 10 seconds for someone to form an opinion about your logo.
If you’re neglecting your logo as part of your company marketing strategy, it could hurt your business.
Here are three do’s and three don’ts to consider when developing your logo. Following these design tricks can ensure better business marketing. You can wow consumers and draw them to your brand.
Make a strong first impression this year. Discover the do’s and don’ts of logo design with these tips today.
Table of Contents
Do
There are 10 to 20 principles of design that exist when it comes to logo design. Here are a few design tricks to keep in mind when creating your new logo.
1. Research
First, make sure to gather research. Determine who your customers are and what they care about. Check out the brands they already love, too.
Gathering research can help you make more informed decisions regarding your company marketing strategy. Otherwise, your logo might not appeal to your customers.
Instead, create a logo that’s relevant and attractive with your customers in mind.
2. Use Color Psychology
As you explore these design tricks, make sure to consider color psychology. Using color psychology can help you leverage emotions. You can help consumers associate specific emotions with your business marketing materials.
For example, yellow is energetic and enthusiastic. Red can communicate love and passion.
Purple is often used to communicate elegance and expense.
3. Simplify
As you use these logo design tips, make sure to focus on simplifying the design. Try to follow minimalistic design rules. A complex design could overwhelm consumers.
You can use this free logo maker to get started.
Make sure to use white space effectively, too.
Don’t
Now that you know the “do’s” of effective company marketing and design, it helps to know what to avoid. Here are a few “don’ts” to keep in mind while working on your logo.
1. Get Too Detailed
First, make sure to avoid adding too much detail. Don’t use fonts that are difficult to read, either. Remember, you don’t want to overwhelm or confuse consumers.
2. Copy
While it’s important to gather research, make sure to avoid copying competitors. Otherwise, you’ll struggle to stand out from the crowd. Consumers might struggle to differentiate brand your business marketing materials from others, too.
3. Follow Trends
New graphic design trends pop up all the time. Unfortunately, these trends fade just as quickly. Try to avoid following design trends.
Otherwise, your logo might appear irrelevant sooner than anticipated. You might have to invest time and money in a new logo as well.
Effective Company Marketing: The Do’s and Don’ts of Logo Design
Don’t rush to develop your new company logo. Instead, keep these six do’s and don’ts of company marketing and branding in mind. Focusing on the “do’s” can help you make an effective, eye-catching logo.
Then, you can wow customers and attract more people to your business with ease.
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