Android vs iOS battle 

The development of mobile applications plays a crucial role in attracting new customers. If a company wants to keep afloat and gain great profit, mobile applications are a must-have! Now it is difficult to imagine a more powerful marketing tool than a mobile app. It is explained by the fact that nowadays it is difficult to find a person who doesn’t have a smartphone. What’s more, the vast majority of the population prefer to search for required goods and services with the help of a mobile phone. This strategy allows access to valuable information in a twinkle of an eye wherever and whenever you are. 

 Due to this, as a business owner you have to develop a mobile application for delivering top-quality services and attracting new clients. The better your product, the more customers will be engaged. 

What you should know about Android app development 

The development of Android applications is a real trend in the labour market now. Nearly 3 000 new Android-based mobile applications appear on the Play Market annually. It is the main reason for people to choose the profession of Android developer. Such specialists can find a job without any difficulties. 

 But what are the reasons to hire android app developer for business owners? Let’s consider the greatest advantages of the Android products. 

  • Popularity 

The first thing for you to know is that Android can boast of a larger number of users. More than 80% of smartphone owners make use of exactly this platform. Due to the latest research there are nearly 2 million people preferring Android. It means that by developing Android-based products you can attract a wider audience. 

 However, iOS users are believed to be more generous when it comes to purchases. That’s why you have to choose between quantity and generosity. 

2. Release of the product 

The process of the mobile application publication differs due to the chosen platform. It is much cheaper and easier to publish a mobile application based on the Android platform. It will take just a few hours and cost you 25$. On the other hand, the publication of the iOS-based mobile applications takes nearly 1 week and costs 100$ annually. Take it into account. 

3. Scope of usage

Mobile apps for Android can run not only on smartphones, but also on VR devices, Smart TV, and Smart watch. It doesn’t limit your imagination and field of the apps‘ application. 

What you should know about iOS app development 

The iOS platform also has some peculiarities. Before taking a decision to hire an iOS developer, it is essential to make a well-informed choice. However, if you have already overweighted all pros and cons, then visit to form a professional team with high expertise and vast experience. So, let’s talk about the advantages of iOS-based mobile apps.

Targeted audience 

Well, the number of iOS users is smaller than Android admirers. However, we should also pay attention to the age, sex, and location of the targeted audience. The surveys show that people between 18 and 24 prefer Apple products. The same with women.

You should also know that iOS is more popular in countries with prosperous economies. Android is more widely used in developing countries. 

In such a way there are a lot of aspects you should pay attention to when choosing between Android and iOS. To make it possible hire professional analysts for conducting research. 

Restricted range of devices 

 Apple releases new devices relatively rare. The developer always knows about the future updates and modernised features. All essential information is usually presented before the release of a new product. In such a way it is easy to determine the size of a screen to adjust a mobile application to it.

However, unlike Android, iOS products require separate applications for each device. It means that a developer has to build different platforms for Mac, Apple TV, iPhone, iWatch, etc. 

  As we have mentioned, Apple releases a specialized system. It means that the developers can work out all its peculiarities. It allows them to build mobile apps that have no bugs. This fact also makes the development process itself time-efficient. It becomes much easier to provide the compatibility of the application with the iOS. At the same time Android products require more testing. 

Drawing the line

 It is much better to develop mobile applications for both iOS and Android platforms. It will ensure high profit and boost the popularity of your business. But if you can’t afford it, then take into account our tips and make a well-informed decision. 


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