Naza Italia SdnBhd, which was granted formal rights by Maserati S.p.A. to become Malaysia’s sole importer and distributor of all Maserati models in 2009, represents Maserati Malaysia. The Levante SUV is the most popular model in Malaysia, although the Ghibli and Quattroporte remain unusual choices for many.
The Maserati brothers could not have predicted the impact they would have on the globe when they opened the Officine Alfieri Maserati in the heart of Bologna, Italy, in 1914. Alfieri, Ettore, Ernesto, and Bindo are four brothers who are bonded by their insatiable desire for automobiles and engines. Their excitement, vision, and knowledge proved to be the cornerstones of what would one day become a global brand, internationally recognized as a symbol of automotive greatness.
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Maserati’s proud heritage
On December 1, 1914, Officine Alfieri Maserati was established in Bologna, Italy. Maserati cars have played a continuous and vital role in the history and development of sports car culture since then. Over a century of operation has brought with it wonderful accomplishments on the road and on the track, as well as more difficult moments that have helped shape the company’s character and attitude.
The astonishing symbol of “Trident”
A myth’s symbol is the trident. The insignia that has appeared on all Maserati racing cars throughout the company’s history has stayed consistent throughout the brand’s evolution, including its style, technology, and performance, and has accompanied all of Maserati’s victories and successes.
Since the sixteenth century, Piazza Maggiore in Bologna has been dominated by a figure of iconic importance in Maserati’s history. The Maserati Trident logo was inspired by the city’s Fountain of Neptune, which represents both Bologna and the automobile company.
Maserati need a logo in the early 1920s to ensure that its new car stood out from the throng. As a result, Mario Maserati, the only Maserati sibling who isn’t concerned with engines and is a gifted artist, was chosen to design the company logo. Mario was inspired by Neptune’s statue in Piazza Maggiore, which has a trident that represents strength and vitality. The red and blue in the design represent the colours of the city of Bologna’s banner, which was where Officine Maserati was headquartered at the time.
The Trident is inextricably linked to the brand and emphasizes the cars’ elite reputation as masterpieces of elegance, luxury, and sports car performance.
Evolution in styles
Maserati cars has led the way in automotive fashion with one-of-a-kind automobiles that are exquisite yet athletic, and always have extremely personal, distinctive lines. The brand’s cars have evolved from the rounded, curving, sinuous elements of its early years to become larger, longer, and more streamlined.
Then, in the 1960s, design progressed even further, resulting in Maserati automobiles that are a perfect synergy of clean lines and sinuous surfaces, with a distinct style that is instantly recognizable around the world. The shapes of the 1970s were more angular, as technological advancements led to new aerodynamic solutions, flat lines, and sharp edges, which evolved into the right-angled shapes of the 1980s and 1990s, which paved the way for today’s sleek lines, which are more rounded but just as streamlined and eye-catching.
Following the Quattroporte, Pininfarina created a new coupé that will leave an indelible mark on Maserati’s and the automotive world’s history. The GranTurismo, which is stunningly gorgeous, swept the Geneva Motor Show by storm in 2007.