Do you own a business based in Cardiff? Is your business preparing to launch a new product shortly? Whenever a company launches a new product, it is exciting and a little bit scary at the same time. You want the product to be well-received and meet customer demands but there is a lot that you need to do on your end to ensure that is the case.
Here we’ll take a look at what you can do in terms of marketing to ensure your new product gets the attention it deserves. These tips will prove to be essential as you promote your new product to your target market.
Table of Contents
Have You Done Your Market and Customer Research?
Before launching a product there is a very important question to ask – have you done enough high-quality market and customer research? You need to know what the trends are in that industry, who your competition is, what the pricing is like for that product, and so forth.
You also need to be very aware of your customer demographics. If your company offers a variety of products, it doesn’t mean your customers are the same across the board.
Thoroughly understanding the market and who your customer is allows you to create a tailor-made marketing campaign.
Offer Exclusive Previews to VIP Customers
One of the most important tips when promoting a new product is to create buzz and excitement. Offering exclusive previews to your loyal VIP customers can do just that. They get to feel like they are part of the launch and have first access, and you’ll also be able to gauge their reaction and apply any lessons to the full launch.
An exclusive preview can almost be treated like a soft launch, which provides all kinds of benefits.
Want to Use a Video? Make Sure It’s Professional Quality
Depending on the new product you’re promoting, it may make sense to create a video. Videos make it possible to show the product in action, highlight features and other selling points, and paint a more complete picture. However, for the video to be successful it needs to be professional quality. Looking for professional video production services in Cardiff ensures all your marketing goals will be met.
Companies specialising in video production in Cardiff, such as soulfilms.co.uk, understand that videos need to be high-quality, professional, and have a hook that grabs the viewer. Look for a company that will work with you, understand your vision and bring it to life.
Use Social Media to Your Advantage
If your company hasn’t yet harnessed the power of social media, now is the time. Social media allows you to connect with a much broader customer base. You can share details about the product launch, photos, discounts, promotions and more. As for which social media sites to use, Facebook and Instagram are a great place to start.
No matter how great the product may be that your Cardiff-based business is launching, it still requires a lot of thought and planning to make sure all goes as hoped.
