According to Digital Commerce 360, eCommerce in the United States alone grew by 44% in 2020, and growth is expected to continue through 2021 and into the foreseeable future. The fact of the matter is that consumers are increasingly unwilling to spend extra time traveling and shopping when the world’s largest marketplace is a few keystrokes away by phone or computer.
This rise in sales has equated also to a rise in merchants entering the eCommerce fold, in an attempt to stake a claim for a piece of the ever-growing pie. More sellers means more competition for sellers – and that means digital marketing tactics are in the spotlight like never before.
So how can professional eCommerce SEO Services make a difference for your eCommerce business, almost regardless of the market you serve?
Professional eCommerce SEO services will help you rank more competitively for targeted keywords.
A professional eCommerce SEO company will spend quality time identifying a set of high-quality keywords, of mixed competition, that your organization should pursue as a part of its SEO strategy. Then, the strategy they develop will be more holistically effective at enabling your eCommerce site to rank competitively for those search terms and keywords when search engines crawl your website looking for them.
Professional eCommerce SEO services will bring in more traffic to your eCommerce website.
Ultimately, an experienced website will be more effective at bringing in organic traffic to your website, and that will result in higher sales at the end of the day – provided the next point is met.
Professionals know better how to target a campaign for more qualified traffic
Anyone who administers an online store can perform some cursory keyword research and perform basic optimizations to on-page content, giving their website a better chance to rank for them – but this is a gross oversimplification of how SEO works.
Professional eCommerce SEO agencies specialize in targeting the efforts of their marketing strategies to the target audience. You don’t simply want more organic traffic. You want organic traffic that has a need for the products and services you sell, and eCommerce SEO experts will pursue that traffic with a laser focus, all with the hope of boosting your conversion rates.
It’s not all about on-page optimization
Additionally, there is more to eCommerce SEO than product page optimization and content publication. There is technical SEO, link strategy, SEO-friendly tactics that are specific to eCommerce platforms, and so much more – all of which are very difficult to tackle alone but are nonetheless vital to the success of an SEO campaign. An expert eCommerce SEO company has experience managing these
A professional eCommerce SEO company provides individuals with a talented, technical skillset.
Professional eCommerce SEO services will also entail some technical work for your website, uncovering aspects of your website’s structure or design that might deliver red flags to search engines. Their services will account for the technical work that may need to be done so that your SEO campaign will experience long-term success.
Most importantly – eCommerce SEO services are not the only digital marketing services you should pursue!
Finally, working with a professional SEO company will benefit your organization in other ways, specifically because your project should not be simply one-sided. A holistic digital marketing strategy should entail more than one facet, including SEO but not limited to it, incorporating, PPC, email marketing, social media management, and more.
Contact the eCommerce experts at 1Digital Agency today to learn more about their comprehensive strategies for sustainable growth in eCommerce, including SEO, PPC and other digital marketing projects for clients in various industries.
You can learn more on their website at 1digitalagency.com or contact them directly at email@example.com or at 888-982-8269.