For many Amazon sellers, Q4 is the most profitable period in the entire year. However, it requires lots of effort, which is why we’ve put together seven Amazon selling strategies you can apply to get the most out of this lucrative time.
There are many valuable strategies to consider in the build-up to Q4, some of which you might already be using. However, now is the time to increase your efficiency, improve your strategies, and set higher goals.
First, take advantage of the existing resources that can help sellers. Amazon has released its guide to selling during the Christmas season last year. It was jam-packed with advice from experts about what to do and when to ensure that you’re ready for Q4 as it comes around.
1. Be Aware of Storage Fees
Two dates that you should mark around your calendar include the 15th Feb and 15th Aug. These are when Amazon evaluates long-term storage charges. Also, be aware that storage costs in November, December, and even the most expensive; however, they can be offset by more sales.
One option is to ship your merchandise to fulfillment centers on the 16th of February and the 16th of August. You may also want to take a closer look at what you are sending to fulfillment centers since they’ll be swamped at the time of the holidays.
2. Check Your Inventory Balance
Some new sellers may lack the funds to fill their inventory, so they’ll likely be selling out of the list — which is advantageous since there’s no need to store any stocks that aren’t used. Amazon FBA Seller UK with experience can stock their inventory to have some in the final.
The best method to plan for the coming year is to look back at the previous year’s results and determine the date you’ll be able to sell out before and then purchase more to meet your objectives. If you find yourself over-stocked, you’ll find it more profitable to sell your stock at a loss or even a loss rather than to pay long-term storage charges.
3. Make Use of Extensions to Benefit You
If you’re a first-time seller that doesn’t have the data from last year to use, that’s acceptable. There are devices like Keepa or camelcamelcamel that can assist you with your previous data. The truth is that toys sell exceptionally well in Q4. You can find bargains on toys at Walmart, Target, Aldi, Ollies, and Alibaba.
4. Create a Plan and Stick to It
There will be valleys and peaks in Q4, and it can be so easy to be exuberant during the mountains and become depressed in the valleys. Make a strategy not based on emotions, and stick to the plan. Rely on the procedure. Don’t get caught in the chaos and whirlwind of Q4. Create a plan to determine when events will occur and prepare for the year’s lows and highs.
For instance, you can; For example, you can use FBA or SFP until Christmas Eve instead of FBM, resulting in lower sales. If you’ve never been able to win a Buy Box before the holiday season begins, it’s because low-cost sellers have won the box. It’s okay just. You just have to wait for them to close and sell them out by mid-October.
5. Subcontracting and Outsourcing
Don’t think of sales strictly regarding cents and dollars; however, how well-invested money will yield the highest results. If hiring local teenagers to wrap your goods for you makes it easier to make more orders, it could be worth the cost. The same applies if you’re taking packages to a shipping center rather than hiring someone to take them to the collection point for you. Determine the amount of time you’re worth and allocate your time according to that.
6. Use Inventory Management Software
There are a few situations where not using inventory software is the most effective alternative. However, for 99.9 percent of sellers, it’s the right choice. It makes it easier to store everything in one place. It can handle feedback reviews efficiently and effectively and reprice the individual items that are much higher than you could.
7. Make Sure to Promote Products and Optimize Ads
Q4 is when you’re probably getting the most significant exposure throughout the year, so making the most effective use of this is crucial. Develop ad campaigns to ensure that advertisements reach as many people as possible; however, be cautious not to spend too much.
Similar to promoting the product. Get started early to improve your product’s sales and become competitive from the beginning so that you can increase your prices as demand surpasses supply.
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