Would you like to increase the volume of web traffic that lands on your website? Also, do you want to improve the ranking of your website pages on Google? Then the best thing to do would be to get more out of search engine optimization by hiring an SEO agency. These sophisticated SEO tactics can help your website achieve not only better rankings and more visitors but also the desired return on investment (ROI).
However, there are SEO tactics that are considered to be for advanced SEO experts, and here are some of them.
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1. Reoptimize old content
Content that is outdated and underperforming is akin to a bicycle with a flat tire. It’s yours, but you cannot put it to any meaningful use. Optimizing content that generates little traffic, conversions, or any other measure that is important to your business allows you to get the most out of it. You can capitalize on the time you spent producing and publishing it to reclaim the top spot in the SERPs.
2. Build a mobile-friendly website
A mobile-friendly or dynamic website is not a strategy that you should ignore since it is now one of the main ranking factors that Google looks at. This advanced SEO technique calls for the attention of experienced medical SEO specialists. You will need a professional with web development knowledge to construct and launch a responsive website for your business unless you are building a site using any of the reputable website builders that don’t require coding skills.
3. Create an internal linking process
Internal linking is essential for SEO, regardless of how big or small your site is. A crawler is similar to a robot vacuum in several aspects. A robot vacuum wanders your home, vacuuming your floors. A crawler, on the other hand, crawls your site, indexing your content. Your robotic vacuum and also a Google crawler can be stopped in its tracks by a locked door, such as a page with no internal links to it. They will not be able to do their work properly if they aren’t supplied with the requisite pathways.
4. Optimize your website content for Google Rank Brain
Because Google controls upwards of 90% of the search market, you should customize your SEO strategy for it. Google’s RankBrain algorithm is a machine-learning algorithm. This algorithm examines how users interact with search results, like whether they return to a website after clicking on it or not. If you ignore it, your content will not perform well in search results, which is why RankBrain is more than just an advanced SEO tactic; it’s a necessity.
5. Target keywords that don’t have featured snippets
Google’s transformation from a search engine to a portal necessitates a new SEO strategy. Featured snippets show up in about 15% of searches. It doesn’t appear to be much unless you consider your keyword approach. With a featured snippet, you can discover that your company targets a variety of keywords. It’s terrific if you can get it right and win that snippet, but it’s too bad if you don’t. Because featured snippets divert important visitors away from other website pages, your click-through rates will go down significantly.
SEO is no longer an option for improving your business’s visibility in search engines; it is now a must-have for visibility. However, there are SEO strategies that are considered to be for experts only, and the 5 that we have discussed above are some of them. To accomplish the above, you will have to enlist the help of an SEO agency.